Design

Board showcasing the best visuals of the corporate identityfor the publishing house Saga.
The company behind the portals bricoliamo.com and diyandgarden.com, which are key references in Italy for information related to the Brico and DIY sectors. Respectively aimed at consumers and business operators. Timeliness and quality of information are the key principles guiding the daily work of the editorial teams at Saga, Bricoliamo, and TEN: DIYandGarden.

This board summarizes the essence of just a small portion of the entire corporate branding for Saga. It represents the outcome of a long-term collaboration that began with the redesign of the Bricoliamo logotype, the creation of the Ten: DIY and Garden logo, the development of the umbrella brand Saga, and all the subsequent editorial products that orbit within the Saga publishing galaxy - including the graphic and functional development of the news portals.

What you see is the result of a continuous effort to maintain a modern, consistent, and coherent communication style over time. This style has extended from the logotypesto the covers of editorial products, special editions, infographics, trade show booths, communication campaigns, international ads, UI icon sets, web layouts, widgets, anniversary badges, catalogs, technical guides for advertisers, all the way to gadgets, pins, and mugs.

In fact, the little red coffee cup has been, from the very beginning, the visual symbol chosen to represent the online magazine Ten Minutes – DIY and Garden. As if to say: all the professional information for the sector, every morning, in 10 minutes.

There’s much more we’d like to share about this collaboration. More boards will be published soon.

Links: diyandgarden.com | bricoliamo.com